Archives: February 2010

“Social Media Trends at Fortune 100 Companies” via Mashable

http://mashable.com/2010/02/23/fortune-100-social-media/

PR firm Burson-Marsteller studied the 100 largest companies in the Fortune 500 list and found that 79% of them use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders. The firm broke its findings down by region (North America, Europe, Asia-Pacific and Latin America) and network.

“Exclusive: How Google’s Algorithm Rules the Web” via Wired

http://www.wired.com/magazine/2010/02/ff_google_algorithm/

Want to know how Google is about to change your life? Stop by the Ouagadougou conference room on a Thursday morning. It is here, at the Mountain View, California, headquarters of the world’s most powerful Internet company, that a room filled with three dozen engineers, product managers, and executives figure out how to make their search engine even smarter. This year, Google will introduce 550 or so improvements to its fabled algorithm, and each will be determined at a gathering just like this one.

“Worldwide Mobile Phone Sales to End Users Grew 8 Per Cent in Fourth Quarter 2009; Market Remained Flat in 2009” via Gartner

http://www.gartner.com/it/page.jsp?id=1306513

Worldwide mobile phone sales to end users totalled 1.211 billion units in 2009, a 0.9 per cent decline from 2008, according to Gartner, Inc. In the fourth quarter of 2009, the market registered a single-digit growth as mobile phone sales to end users surpassed 340 million units, an 8.3 per cent increase from the fourth quarter of 2008.

“Serenity Now: Google Buzz is Google Wave Light, a Non-Starter” via The Steve Rubel Lifestream

http://www.steverubel.com/serenity-now-google-buzz-is-google-wave-light

Those of you who know me or have been reading my work for awhile are probably well aware that I love Google products – especially Gmail. I even stopped using Google Reader in favor of subscribing to email newsletters from the blogs I care about so I can peruse/search them there. One less inbox that I have to manage is a good thing.

So, with that, you would naturally assume that I would love Google Buzz. Well, I just got it in my Gmail today and my first take is that it’s Google Wave Light. Is the technology great? Sure. However, it’s way too complex for the masses. It doesn’t organize social information, it makes it even more of a mess.